Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Within the XVI April Global Academic Conference, HSE hosted a symposium that is joint of international Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to advertise cooperation that is academic scholars involved in the industries of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this symposium that is joint. The guts for Sustainable customs & provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers associated with the occasion. Professor Kim explained that the symposium had been conceived through the 2014 worldwide Marketing Conference in Singapore. a session that is special Marketing in Russia ended up being arranged, primarily by professors from HSE, plus it had been thought that it will be a good concept to put on a joint symposium at HSE in Moscow.

‘For GAMMA, this is the first ever attempt to prepare educational tasks in Moscow. The theme of our joint symposium is Russian and Asian perspectives in advertising and administration,’ said Professor Kim.

The location of Russian advertising is quite strong in business-to-business advertising. Korea has plenty of advertising scholars learning not just B2B, but in addition consumer-to-business and aspects that are especially business-to-consumer. Which means that there clearly was huge possible to generate joint studies and also to cooperate with one another

Professor Ko stressed that the symposium was extremely effective and an excellent initial step towards fruitful cooperation. 'We’ll continue collaborating on conferences and magazines. We now have worldwide Marketing in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to engage. We wish to possess more individuals from Russia. We publish two journals that are official Taylor and Francis located in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion advertising, and now we wish to ask more Russian scholars from HSE - there are lots of capable scholars right right here - to your editorial review board. We aspire to introduce more marketing that is russian to your globe. We might be pleased to do have more submissions from HSE and additionally Russian advertising scholars in general’.

Professor Ko included there are intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that will add exchange that is various and perhaps double-degree programmes, especially in the location of fashion and luxury advertising, which can be certainly one of Professor Ko’s aspects of specialization.

Professor Ko views two primary challenges dealing with marketers today. First, you will find technology dilemmas. Social internet marketing and ecommerce affect our everyday life style and customer degree, which inevitably influences business. Second, you will find environmental problems plus russian brides at https://realmailorderbrides.com/russian-brides/ the dilemma of sustainability. Several documents on sustainability advertising had been presented in the symposium. Recently in Korea, severe polluting of the environment originated in China because of its increased industrial task. Organizations should really be accountable for these problems but during the same time, it is critical to consider company sustainability and also the important thing, he believes.